Suncare | SHISEIDO

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Empowered by
heat and water to
strengthen the
UV protective veil.

Activated by heat, water and perspiration, SHISEIDO’s exclusive
SynchroShield Technology^™ strengthens the UV protective
veil.^* Enriched with skincare ingredients to help prevent the
appearance of fine lines, wrinkles and unevenness.^* Applies
invisibly. Blends immediately.

*Less elution than our non-water resistant sunscreens.

A potent UV protective veil.

SynchroShield^™ technology is an amalgamation of Heatforce technology (that makes the veil stronger when exposed to heat), and Wetforce technology (that makes the veil stronger when exposed to water or perspiration).
Protect your skin from direct sunlight according to your outdoor scene.

5 Benefits

1 INVISIBLE TEXTUREYour skin feels moisturized and smooth. Plus, it's not sticky.
2 INNOVATIVE TECHNOLOGYThe UV protective veil gets stronger with heat and water.
3 SKIN-LOVING SUNSCREENProtects skin from damage and contains emolliating ingredients.
4 PLEASANT SCENTIts fragrance harmonizes with sweat and evolves into a pleasant scent.
5 EASY TO WASH OFFIt's water-resistant.
But it's easy to wash off with regular soap. A convenient sunscreen.

NEWSHISEIDO Suncare

Free to Step into the Sunshine

Expert Sun Protector
Face & Body Lotion SPF50⁺
Expert Sun Protector
Face Cream SPF50⁺

During and Immediately
after
Application

100%

said the formulation feels comfortable on their skin.
(Used on the face)

4 hours after Application

100%

said the sunscreen maintains their skin’s moisture.
(Used on the body)

Overall Evaluation

97%

said “I like this protector more than any other protector I have ever used”.
(Used on the body)

Consumer tested on 106 women in Dec. 2018
During and Immediately
after
Application

99%

said their skin is
moisturized after
using this protector.
(Used on face and body)

4 hours after Application

97%

said the formulation
is resistant to perspiration, water and the heat of the sun.
(Used on the face)

Overall Evaluation

97%

said “I want to continue using this
protector”.
(Used on the body)

Consumer tested on 106 women in Dec. 2018

Made up of More than
50% Skincare
Formula Ingredients.

Triple Block Formula New SHISEIDO suncare includes the Triple Block Formula that helps to suppress visible damage caused by UV rays (wrinkles, dark spots and dullness). On top of its moisturizing effect, it now features NatureSurge Complex^*, which acts on pollution and oxidation^*.
Made up of More than 50%
Skincare Formula Ingredients.
Triple Block Formula
New SHISEIDO suncare includes the Triple Block Formula that helps to suppress visible damage caused by UV rays
(wrinkles, dark spots and dullness). On top of its moisturizing effect, it now features NatureSurge Complex^* ,
hich acts on pollution and oxidation^*.

Profense CEL^™

Profense CEL^™
Helps to prevent photo-aging, and skin damage linked to the formation of wrinkles and dark spots.*
NatureSurge Complex

NatureSurge
Complex
Helps to protect skin from urban pollutants* that cause oxidation.
Emollient Moisturizing
Formula

Emollient Moisturizing Formula
Helps to prevent dryness that can be
caused by UV exposure.
*in vitro, dust and soot

Committed to the health
and
beauty of
the Earth’s oceans.

Blue ConsciousThe main color of SHISEIDO suncare, it represents the sea.
This very water resistant veil contributes to less elution when you enter the sea, compared to our non-water resistant sunscreens.
Green ConsciousThe carton is made with recycled paper.
Clean ConsciousTo cut down on waste, we have less paper information insert usually included with our suncare.