SHISEIDO
Urban Environment UV Protection Cream Plus
Protecting skin from harmful external factors is the key to keeping skin...
looking
both healthy and beautiful.
Extensive research shows that daily UV ray exposure is the main cause of
photo-aging, including wrinkles and dark spots. It also compromises the condition
of skin cells and the immune system.
UVA rays, which are long in wavelength, can penetrate through glass windows and
can cause damage to skin even when indoors.
Furthermore, daily temperature and humidity changes in the environment, as well
as invisible oxidative pollutants in the air, can also impair skin's natural beauty.
Shiseido's Multi-Defense Sun Protection System provides optimally-balanced UVA
and UVB protection to help prevent cell damage* and oxidation,* a critical factor
in the breakdown of skin's support structures. The lasting moisturizing benefits
and smooth textures provide a pleasant suncare experience that you can enjoy
everyday.
*in vitro tests
SPF (Sun Protection Factor) shows the level of protection from sunburn caused
mostly by UVB rays. A higher number equals higher protection.
UVA appears on products that follow the recommendations by the European
Commission for the efficacy and claims of sunscreen products. This mark indicates
that the UVA protection factor is at least one-third as strong as the UVB
protection factor. UVA rays cause photo-aging, while UVB rays cause sunburn.A feather-light daily sunscreen that provides exceptional hydration while
protecting against external aggressors such as UV rays, dryness and air
pollution for beautiful, healthy-looking skin.
○Exceptionally powerful formula effectively protects skin from harmful UVA/UVB
rays that cause photo-aging.
○Hydro-Restoring Complex contains moisturizing amino acids that naturally exist
in skin. Provides long-lasting moisture for skin that is smooth to the touch.
○Scutellaria Baicalensis helps prevent UV damage to essential fibroblasts which
produce collagen and elastin, the key elements to resilient, youthful-looking skin.
(in vitro)
○Rose Apple Leaf Extract counteracts oxidation, the process which accelerates
skin aging, and helps prevent DNA damage caused by UV rays. (in vitro)
○Invisible on skin. Can be used as a makeup base for a beautiful foundation
finish. Easily removes with daily cleanser.
○NON-COMEDOGENIC.
○DERMATOLOGIST AND OPHTHALMOLOGIST-TESTED.
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Item No. 1011263020
